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Agencies focusing just on price are risking disaster

09 Apr 2009 | by Steve Barrett

the times. Clients - and, by extension, their media agencies - are reacting to pressures in their own ...

Zenith set the template for modern agencies

29 Oct 2008 | by Steve Barrett

media agencies operate around the world today....In the 1980s, media was either handled by the media departments of full-service agencies, or media ...

Media agencies need a proper succession plan

17 Jun 2008 | by Steve Barrett

charismatic, entrepreneurial individuals blazed a trail in the '80s and '90s, setting up agencies that have ...

Should agencies work in client rather than media teams?

01 Apr 2008 | by Media Week

options, agencies must ensure clients are well versed in all opportunities. Good account directors don't ...

Media agencies must hone their creative instincts

26 Mar 2008 | by Tess Alps

their agencies. However, you won t be surprised to hear that very few media people could be spotted ...

Can troubled IPG agencies prove separate worth?

26 Mar 2008 | by Steve Barrett

Whichever way you cut it, it's been a tough few years for Interpublic Group's two media agencies in.... Initiative will move into Universal McCann s offices and the two agencies will increasingly work together on ...

Future health of TV ads will rely on careful agencies

11 Dec 2007 | by Tess Alps

result, but inevitably there will be less simultaneous consumption. As agencies consider the differing ...

Glittering prizes still beckon for media agencies

27 Nov 2007 | by Tess Alps

anti-gun crime campaign for the Metropolitan Police Service. This is so significant. Media agencies have ...

Media agencies can take a lead in comms planning

20 Nov 2007 | by Steve Barrett

execution of big brand ideas? That is a question that has taxed marketers and their agencies for decades and...need to reassert themselves at the centre of a total communications planning process, knocking agencies ...

Team spirit is vital if agencies are to be successful

15 May 2007 | by Sue Unerman

situations outside football. Team spirit is a wonderful and sometimes elusive thing. It s how agencies and ...

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