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Agencies come full circle

01 Apr 2008 | by Media Week

As divorces go, the split between media and creative agencies in the '70s and '80s was an amicable ...

Premier league beckons for agencies

26 Feb 2008 | by Andrew McCormick

top two media agencies in 2007. Nielsen Media Research figures for last year reveal strong rises in ...

Digital Agencies - Is there a future for digital specialists?

29 Jan 2008 | by Isabella Piasecka

It is the beginning of the end for digital specialist agencies. Strong words from Zed s newly ...

Regional agencies - Expertise is key to regional dilemma

20 Nov 2007 | by Isabella Piasecka

How can agencies halt the apparent business drain to London? Isabella Piasecka reports....The shift of several high-profile accounts from regional media agencies to London networks has ...

Agencies must adapt without kickers

02 Oct 2007 | by Andrew McCormick

how smaller agencies will be among those to benefit and how others must work harder....raft of benefits it offers agencies. Some agencies were quick to admit they would introduce or increase ...

Agencies miss out on digital profits

22 May 2007 | by Andrew McCormick

Research unveiled at Media Week s recent Media 360 conference indicates that media agencies are ...

Should media agencies do creative?

08 May 2007 | by Isabella Piasecka

As Initiative UK's planning director labels creative agencies "old-fashioned dinosaurs", Isabella..." at creative agencies. Manwaring accused existing creatives of struggling to keep pace with a ...

Leader - Creative vacuum offers prospects for media agencies

08 May 2007 | by Steve Barrett, editor of Media Week, steve.barrett@haymarket.com

The age-old argument about the benefits of full-service agencies versus their specialist...He believes creative agencies are "old-fashioned dinosaurs" and that their "model is bust". It's a ...

Agencies at a crossroads of change

24 Apr 2007 | by Alastair Ray

The message from Venice was that media agencies are neglecting clients' needs, but that they could...media agencies were failing clients and how they needed to adapt to prosper, or even survive. An ...

 

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