04 Dec 1997
| by AMANDA RICHARDS
.
Four advertising agencies have already been shortlisted for the
through-the-line campaign, which will ...
04 Dec 1997
| by KEN GOFTON
For some time, sales promotion agencies have been claiming that
they, and other below-the-line...For some time, sales promotion agencies have been claiming that
they, and other below-the-line ...
13 Nov 1997
| by SHARON SMITH
specialist newsletter reporting on the
Web sector, some design agencies command client budgets in excess of ...
30 Oct 1997
| by RAYMOND SNODDY, media editor of The Tim
Audiences are expressed as TV ratings (TVRs), which is the size of
an audience expressed as a percentage of the relevant population - here
all adults (based on 30-second, ITV equivalent ads). Week ending October
12.
30 Oct 1997
| by PATRICK BARRETT
calls by
Unilever s Niall FitzGerald for agencies to provide more than just TV ad
campaigns ...
23 Oct 1997
| by LISA CAMPBELL
agencies about how it stages pitches....agencies about how it stages pitches.
The letter comes after agencies voiced disquiet about the way ...
23 Oct 1997
| by NICKY PARKER
tempting vacancies advertised in Marketing, I wrote
to nine of the top agencies that advertise. Seven ...
23 Oct 1997
| by HARRIET MARSH
Nike is pitting two London ad agencies against each other over a
new stand-alone account to devise...Nike is pitting two London ad agencies against each other over a
new stand-alone account to ...
23 Oct 1997
| by JAMES CURTIS
demanding more and are constrained by what many
ad agencies can offer them. Unless agencies improve their ...
23 Oct 1997
| by KEN GOFTON
Amid the current flurry of takeovers and announcements of ambitious
overseas expansion plans in field marketing, CPM International s
managing director, Eddie Phillips, sounds a note of caution.