Do brands really still need media agencies?
12 Aug 2011 | by Craig Smith
agencies will die out, writes Craig Smith...perhaps most valuable media cannot be bought by media agencies. Earned media, or people talking to people ...
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Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
Sales promotions agencies are evolving beyond on-pack activity as they push their credentials for...Sales promotions agencies are seeking to storm the world of social media and acquire a reputation ...
Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing, and Whitney
01 Jul 2011 | by Rachel Barnes
Wieden Kennedy was central to that creative, Coke is increasingly working without ad agencies ...
Heineken UK marketing director Sarah Warby on agencies 'saying they can do everything' and the role
18 May 2011 | by Gemma Charles
would be better if I understood how agencies work,' says Warby, who packed it in after two years to go ...
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