Fewer than half of agencies believe that client briefs are well articulated and that the marketers...IPA president Ian Priest. "Both clients and agencies need to adapt together to continue to improve how ...
19 Sep 2012
| by Staff
The best entries in Ocean Outdoor's Art of Outdoor Digital competition, which rewards innovative and creative work in digital out of home (Dooh) advertising, will be showcased at the IMax cinema in London on 11 October.
04 Jul 2011
| by Will Arnold-Baker
Will Arnold-Baker, managing director at Publicis London, has a few theories on why UK agencies had...had scored as many Press nominations as UK agencies.
Consider the following, however: the UK ...
15 Dec 2009
| by Staff
BBDO, McCann Erickson and DLKW top agencies in Marketing's Adwatch of the Year 2009 ...
08 Dec 2009
either frozen or slashed their budgets. Marketers now expect their agencies to produce the same amount of ...