Search results for "Agencies"

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Close-Up: Can ISBA model connect agencies and advertisers?

transformational change of the client/agency relationship. To ensure clients and agencies maximise the opportu-nity ...

Close-Up: How should agencies handle mobile?

Deciding how best to capitalise on the growing importance of mobile marketing presents agencies ...

Close-Up: Should lead agencies run pitches?

their roster agencies. But few have followed the example of Roger Pride at Visit Wales in allowing one ...

Media Perspective: A woman's touch can work wonders at media agencies

cooker scenarios often encountered in media agencies for management to keep their cool. That senior ...

Media Perspective: COI consolidation of buying calls some agencies to account

name of Smile, the agency issued a statement claiming that both agencies were "still smiling". God only ...

Close-Up: Are agencies taking CSR seriously?

Ignoring corporate social responsibility could become costly for agencies, John Tylee writes....in hot water for not taking the issue seriously enough. It is already questionable whether agencies ...

Media Perspective: Advertisers need to value broadcasters, agencies and media

about advertiser attitudes to media, agencies and broadcasters. It's easy to see why ISBA is keen to ...

Media Perspective: Agencies focus on learning to use size to their advantage

UK's largest advertiser, these large agencies are showing that they are cleverer and far more agile ...

Media: All about ... Is pitch mania destroying media agencies?

Far from feeling excited by this year's flood of new-business opportunities, media agencies may...changes in payment terms and conditions that will force agencies to absorb even more up-front risk. And ...

Media: Why agencies must change with the recession

Completing his look at the downturn, Chris Ingram examines how agencies need to react to evolving...thought, erroneously, that media independents (agencies) were going to do it in adland and, although it ...

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