25 Nov 1999
| by ANNE-MARIE CRAWFORD
Kelly Campbell Roalfe/Y&R and Carat
as the creative and media agencies to handle the pounds 5m launch...Walker, chief marketing officer of eVentures, said: Each of these
agencies brings talented individuals ...
25 Nov 1999
| by KEN GOFTON
promotional marketing (sales promotion)
agencies....promotional marketing (sales promotion)
agencies.
It s an acknowledgement that the disatinctions ...
25 Nov 1999
| by KEN GOFTON
competition
from the internet. This will provide a role for field marketing
agencies.
And, second ...
08 Oct 1999
| by ELEANOR TRICKETT
.
But this is gradually changing and a number of high-profile direct
marketing agencies already handle ...
16 Jul 1999
| by KAREN YATES
Ericsson, the mobile telephone manufacturer, has briefed a number
of direct marketing agencies to...Ericsson, the mobile telephone manufacturer, has briefed a number
of direct marketing agencies ...
the Porsche brand.
However, Fothergill maintained that no formal review of agencies had
been ...
30 Apr 1999
| by NEIL SHOTTON, group marketing director
be even greater for the agencies. Despite the
Andersen/EIU study s discovery that 50 per cent of ...
11 Mar 1999
| by KAREN FLETCHER
issues that,
arguably, are challenging the industry.
Agencies were invited to rank the three ...
11 Mar 1999
| by IAN CAMERON
of skills in DM agencies has not been a problem for me, but
the polarisation of the industry could ...
11 Mar 1999
| by KEN GOFTON
as in 1997. The 80-plus agencies in
this year s league table made a combined gross profit of pounds...sparkling as in 1997. The 80-plus agencies in
this year s league table made a combined gross profit of ...