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Double Standards - 'Media agencies need to be comms specialists'

31 May 2012

As clients demand truly integrated communications solutions at a cheaper price, media agencies have...quickly, do clients look to their media agencies to offer more consultancy advice than before? While ...

How can PR agencies protect their IP?

30 May 2012 | by Kate Magee

Lara Grant, Trade Marks manager at Avidity IP, explains how PR agencies can protect their

Government challenges agencies to diversify over public sector comms

24 May 2012 | by John Owens

approach to comms after the closure of the COI and suggested agencies needed to widen their offerings to ...

Jeremy Lee: Agencies need to learn that stability breeds success

24 May 2012 | by Jeremy Lee

disconnect came about when you consider the lack of management stability at the former agencies over the ...

Do agencies require a creative code?

17 May 2012

that does issue guidelines to its agencies. Why? Because they have been shown to work, according to Tim ...

Transparency campaigner urges agencies to open their doors to politicians

16 May 2012 | by Matt Cartmell

A high-profile lobbying transparency campaigner has called for agencies to open their doors to...suggested politicians should be given the opportunity to go into public affairs agencies. It would get ...

Allan blames agencies' 'negative viewpoint' for C4 ad fall

14 May 2012 | by Maisie McCabe

agencies held of the broadcaster in the autumn 2010, following news it was losing 'Big Brother' and...extend its audit of media agencies in response to the "increasing complexities" of the ad market . One ...

How PR agencies' fee income has changed in the past 10 years

03 May 2012 | by Kate Magee

Bell Pottinger's fee income has more than doubled to 62.9m, while agencies have to make nearly 1m to ...

Agencies line up for HTC social media account

03 May 2012 | by Sara Kimberley

HTC, the smartphone manufacturer, is looking for an agency to oversee its global social media as the brand ramps up its customer-focused activity.

Katherine Levy: In procurement era, agencies must offer more than top work

03 May 2012 | by Katherine Levy

mean the best price. And the more agencies are willing to oblige, the more clients will expect it from ...

 

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