21 Sep 2012
Clients charged with cutting costs during the recession must be wary of agencies reluctant to trim...agencies. I've already cut them to the bone. What should I do?
A When I started in advertising 20 ...
19 Sep 2012
| by Staff
The best entries in Ocean Outdoor's Art of Outdoor Digital competition, which rewards innovative and creative work in digital out of home (Dooh) advertising, will be showcased at the IMax cinema in London on 11 October.
12 Sep 2012
| by Helen Edwards
Rapier's demise is the latest evidence that brands are likely to favour specialist agencies again..., where its reputation was strong, to take on advertising agencies at their own game.
It therefore came ...
15 Feb 2012
| by Helen Edwards
Advertising agencies in the habit of 'curating' ideas rather than creating them run the risk of...Advertising agencies like to celebrate the creativity that defines them. It is why clients commit ...