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Public Sector: Agencies optimistic despite client losses

Two-thirds of public sector-focused PR agencies have lost public sector business over the past year...PR agencies surveyed had public sector clients and almost two-thirds (62 per cent) of these said they ...

Sales agencies stake a claim to digital prize

Sales promotions agencies are evolving beyond on-pack activity as they push their credentials for...Sales promotions agencies are seeking to storm the world of social media and acquire a reputation ...

Voluntary Sector: Three agencies vie for sustainability brief

understood that the charity has now shortlisted three agencies after receiving eight responses to the brief ...

Do brands really still need media agencies?

agencies will die out, writes Craig Smith...perhaps most valuable media cannot be bought by media agencies. Earned media, or people talking to people ...

Do agencies need to change?

will be a success, but it does raise the question of whether other agencies should follow suit. New ...

Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing, and Whitney

Wieden Kennedy was central to that creative, Coke is increasingly working without ad agencies ...

Letters of the Week: Agencies will need expert help to deliver multi-platform content

recognise this and are trying to break into the content space. PR agencies certainly play a part, but to ...

Alex Altman on the challenges facing media agencies

Alex Altman tells Media week how Initiative aims to recruit and retain the best talent while also keeping up with the vast change within the industry.

Flack: Agencies keen to help out

Sources tell us the idea was cooked up in-house, but certain agencies appear keen to help out next ...

Heineken UK marketing director Sarah Warby on agencies 'saying they can do everything' and the role

would be better if I understood how agencies work,' says Warby, who packed it in after two years to go ...

 

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