25 Nov 1999
| by ANNE-MARIE CRAWFORD
Kelly Campbell Roalfe/Y&R and Carat
as the creative and media agencies to handle the pounds 5m launch...Walker, chief marketing officer of eVentures, said: Each of these
agencies brings talented individuals ...
25 Nov 1999
| by CONOR DIGNAM
The globalisation of the advertising business continues apace, with
several of the agencies in the...The globalisation of the advertising business continues apace, with
several of the agencies in ...
25 Nov 1999
| by CONOR DIGNAM
Take a good look at this league table of media agencies and their
respective billings. Because if...Take a good look at this league table of media agencies and their
respective billings. Because ...
25 Nov 1999
| by Ken Gofton
front, meanwhile, several of the biggest agencies,
including Shandwick, Burson-Marsteller and Hill and ...
25 Nov 1999
| by KEN GOFTON
promotional marketing (sales promotion)
agencies....promotional marketing (sales promotion)
agencies.
It s an acknowledgement that the disatinctions ...
25 Nov 1999
| by MICHAEL EVAMY
their way. Ten years ago, the big
corporate identity agencies were handing their clients glorified ...
25 Nov 1999
| by KEN GOFTON
competition
from the internet. This will provide a role for field marketing
agencies.
And, second ...
25 Nov 1999
| by MATTHEW REED
Many new media agencies are enjoying a boom that started in 1998,
accelerated this year and doesn
25 Nov 1999
| by KEN GOFTON
Group Index (TGI), a service well known to UK advertisers and agencies,
and already established in the ...
19 Nov 1999
| by MAJA PAWINSKA
that for many agencies evaluation still
relies on in-house media content and analysis and media reach ...