10 Oct 1997
| by EMMA HALL
Nike is talking to UK agencies about the future of its business,
posing a possible threat to TBWA...Nike is talking to UK agencies about the future of its business,
posing a possible threat to ...
10 Oct 1997
| by SHAUN MCILRATH, the joint creative dire
. Today, there are three types of agency. First, there are
advertising agencies. They produce ...
10 Oct 1997
| by JOHN CARTER
agencies.
Two weeks ago, WPP launched its new mother-ship, HMS MindShare (after
many construction ...
10 Oct 1997
| by PIPPA CONSIDINE
annual survey of
the top 30 agencies by the accountancy firm, Willott Kingston Smith.
There is only one...annual survey of
the top 30 agencies by the accountancy firm, Willott Kingston Smith.
There is only ...
09 Oct 1997
| by KEN GOFTON
ROBERT JANES, president, Carlson: I believe the profit has gone
out of this industry. Agencies...ROBERT JANES, president, Carlson: I believe the profit has gone
out of this industry. Agencies ...
09 Oct 1997
| by ROBIN COBB
will drive all
the major agencies to put greater resources into the recruitment of new
entrants ...
09 Oct 1997
| by KEN GOFTON
company a launch pad for a European
network of experiential agencies - specialists in event marketing...company a launch pad for a European
network of experiential agencies - specialists in event marketing ...
09 Oct 1997
| by HARRIET MARSH
Audiences are expressed as TV ratings (TVRs), which is the size of
an audience expressed as a percentage of the relevant population - here
all adults (based on 30-second, ITV equivalent ads). Week ending
September 21.
09 Oct 1997
| by KEN GOFTON
fastest growing agencies,
Claydon Heeley, even argues that the industry is due for a relaunch:
Sales ...
09 Oct 1997
| by ROBIN COBB
Music has charms. Album sales in the UK topped 200 million units
last year, representing a retail value of pounds 1.7bn. No wonder,
therefore, that music frequently has a role in promotions.