21 Nov 1997
| by CHARLENE BERGERON
The holy grail for most agencies is rapid growth - promoting the
agency, pitching for new business...The holy grail for most agencies is rapid growth - promoting the
agency, pitching for new ...
14 Nov 1997
| by NICOLE DICKENSON
.
Agencies have looked for signs that SMG may try to abuse its position of
power by conditional selling and ...
14 Nov 1997
| by ALASDAIR REID
the discount it can get.
For years, agencies have sniggered at ITV s stupidity in failing to ...
14 Nov 1997
| by KEITH LUCAS, the European marketing com
also
symptomatic of the fact that agencies face increasing competition for
their clients time and...also
symptomatic of the fact that agencies face increasing competition for
their clients time and ...
13 Nov 1997
| by SHARON SMITH
specialist newsletter reporting on the
Web sector, some design agencies command client budgets in excess of ...
07 Nov 1997
| by STEFANO HATFIELD
a
worrying number of stories revealing that some agencies - despite all
the talk of wanting to be..., there are a
worrying number of stories revealing that some agencies - despite all
the talk of ...
31 Oct 1997
| by JULIETTE GARSIDE
The French building, transport and housing ministry is reviewing
its PR and advertising account, currently held by Euro RSCG.
31 Oct 1997
| by RICHARD COOK
new building.
Elsewhere, M It s fair to say that in the early 80s, ad agencies were content to ...
30 Oct 1997
| by RAYMOND SNODDY, media editor of The Tim
Audiences are expressed as TV ratings (TVRs), which is the size of
an audience expressed as a percentage of the relevant population - here
all adults (based on 30-second, ITV equivalent ads). Week ending October
12.
30 Oct 1997
| by PATRICK BARRETT
calls by
Unilever s Niall FitzGerald for agencies to provide more than just TV ad
campaigns ...