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Agencies boost quality of results

21 Nov 1997 | by JEMIMAH BAILEY

, McCann-Erickson PR and MacLaurin Communications. There were dramatic improvements for agencies such as ...

Editorial: Agencies deliver the goods

21 Nov 1997 | by CHARLENE BERGERON

This year s PR Week Agency Report, makes hugely encouraging reading.

BORDER LINES: LONDON - Westin Hotels books two agencies

21 Nov 1997 | by JULIETTE GARSIDE

International hotel group Westin Hotels and resorts has appointed two agencies to handle its...International hotel group Westin Hotels and resorts has appointed two agencies to handle its ...

Platform: Why expansion plans can stunt agency growth - Agencies who chase too hard after new

21 Nov 1997 | by CHARLENE BERGERON

The holy grail for most agencies is rapid growth - promoting the agency, pitching for new business...The holy grail for most agencies is rapid growth - promoting the agency, pitching for new ...

French ministry sounds out alternative agencies

31 Oct 1997 | by JULIETTE GARSIDE

The French building, transport and housing ministry is reviewing its PR and advertising account, currently held by Euro RSCG.

THIS WEEK’S BIG QUESTION: Should PR agencies drop the PR from their name? - Last week Saatchi

17 Oct 1997 | by POPPY BRECH

. But I think it is the advertising agencies that feel boxed, in not the PR companies. We certainly ...

PR EUROPE: PRAGUE - Informix shortlists two agencies

26 Sep 1997 | by JULIETTE GARSIDE

Database supplier Informix has shortlisted GCI and Mmd for a brief to improve its media relations across the Czech Republic and Slovakia. The account is worth pounds 35,000 a year. Informix is seeking an agency because it wants to sell to the private sector. So far it has won most of its business from...

STOP PRESS: PR agencies vie for Computing Awards

26 Sep 1997 | by JULIETTE GARSIDE

Three PR agencies are on the shortlist for the PR campaign of the year award at the Computing...Three PR agencies are on the shortlist for the PR campaign of the year award at the Computing ...

agencies usually play in these types of takeover

26 Sep 1997 | by MICHAEL KAVANAGH

The PR world is accustomed to seeing advertising agencies swallow up PR agencies in multi-million...The PR world is accustomed to seeing advertising agencies swallow up PR agencies in ...

for lobbyists and PR agencies willing to dedicate the proper resources, says Ken Newton

19 Sep 1997 | by KEN NEWTON

With the devolution referendum campaign already a fading memory and with little more than 500 days to go before elections for a Scottish parliament, Scotland s PR industry must now prepare to reap the devolution dividend.

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