19 Dec 1997
| by DAVE PHILLIPS
or strapline.
Indeed, it is arguably a wonder that so few agencies succeed in
persuading ...
05 Dec 1997
| by ROBERT DWEK
locking on cars, it s now considered
standard rather than optional. So far, ad agencies have benefited...locking on cars, it s now considered
standard rather than optional. So far, ad agencies have benefited ...
04 Dec 1997
| by AMANDA RICHARDS
.
Four advertising agencies have already been shortlisted for the
through-the-line campaign, which will ...
04 Dec 1997
| by KEN GOFTON
For some time, sales promotion agencies have been claiming that
they, and other below-the-line...For some time, sales promotion agencies have been claiming that
they, and other below-the-line ...
28 Nov 1997
| by JOHN OWEN
We congratulate all of the agencies and welcome Televest to this
new assignment. The words of...We congratulate all of the agencies and welcome Televest to this
new assignment. The words of ...
28 Nov 1997
| by ANDREW GRICE
some agencies less willing to take on political accounts.
Traditionally, they have worked for little ...
28 Nov 1997
| by NICK JOHNSON
With the millennium nearly upon us, we are on the edge of a new age
of advertising, one that bears a sense of optimism quite different to
the cynicism of recent times.
21 Nov 1997
| by JEMIMAH BAILEY
, McCann-Erickson PR and MacLaurin
Communications.
There were dramatic improvements for agencies such as ...
21 Nov 1997
| by CHARLENE BERGERON
This year s PR Week Agency Report, makes hugely encouraging
reading.
21 Nov 1997
| by JULIETTE GARSIDE
International hotel group Westin Hotels and resorts has appointed
two agencies to handle its...International hotel group Westin Hotels and resorts has appointed
two agencies to handle its ...