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because it taps into consumers’ ad literacy Dave Phillips says. The question is why so few agencies

or strapline. Indeed, it is arguably a wonder that so few agencies succeed in persuading ...

CAMPAIGN DIRECT: ISSUE - Shops should respond to renascent integration. Ad agencies must learn to

locking on cars, it s now considered standard rather than optional. So far, ad agencies have benefited...locking on cars, it s now considered standard rather than optional. So far, ad agencies have benefited ...

Agencies line up for pounds 1m London referendum job

. Four advertising agencies have already been shortlisted for the through-the-line campaign, which will ...

Marketing Technique: Sales Promotion - Survey/Budgets the hottest issue/Do sales promotion agencies

For some time, sales promotion agencies have been claiming that they, and other below-the-line...For some time, sales promotion agencies have been claiming that they, and other below-the-line ...

GLOBAL BRIEF: US media agencies box clever - P&G’s TV centralisation is the first sign of

We congratulate all of the agencies and welcome Televest to this new assignment. The words of...We congratulate all of the agencies and welcome Televest to this new assignment. The words of ...

agencies set to react to campaign cash rules, Andrew Grice asks

some agencies less willing to take on political accounts. Traditionally, they have worked for little ...

OPINION: Agencies must try to catch the mood of the millennium - As the apprehensive 90s draws to a

With the millennium nearly upon us, we are on the edge of a new age of advertising, one that bears a sense of optimism quite different to the cynicism of recent times.

Agencies boost quality of results

, McCann-Erickson PR and MacLaurin Communications. There were dramatic improvements for agencies such as ...

Editorial: Agencies deliver the goods

This year s PR Week Agency Report, makes hugely encouraging reading.

BORDER LINES: LONDON - Westin Hotels books two agencies

International hotel group Westin Hotels and resorts has appointed two agencies to handle its...International hotel group Westin Hotels and resorts has appointed two agencies to handle its ...

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