Fewer than half of agencies believe that client briefs are well articulated and that the marketers...IPA president Ian Priest. "Both clients and agencies need to adapt together to continue to improve how ...
Clients charged with cutting costs during the recession must be wary of agencies reluctant to trim...agencies. I've already cut them to the bone. What should I do? A When I started in advertising 20 ...
The best entries in Ocean Outdoor's Art of Outdoor Digital competition, which rewards innovative and creative work in digital out of home (Dooh) advertising, will be showcased at the IMax cinema in London on 11 October.
Rapier's demise is the latest evidence that brands are likely to favour specialist agencies again..., where its reputation was strong, to take on advertising agencies at their own game. It therefore came ...
Advertising agencies in the habit of 'curating' ideas rather than creating them run the risk of...Advertising agencies like to celebrate the creativity that defines them. It is why clients commit ...
Sales promotions agencies are evolving beyond on-pack activity as they push their credentials for...Sales promotions agencies are seeking to storm the world of social media and acquire a reputation ...
agencies will die out, writes Craig Smith...perhaps most valuable media cannot be bought by media agencies. Earned media, or people talking to people ...
] On ad agencies "Every idiot who gets fired in the industry shows up as a consultant somewhere ...
Will Arnold-Baker, managing director at Publicis London, has a few theories on why UK agencies had...had scored as many Press nominations as UK agencies. Consider the following, however: the UK ...
Wieden Kennedy was central to that creative, Coke is increasingly working without ad agencies ...
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