Media Choice: Tesco TV
01 Apr 2004 | by Julia Hutchison, Director, Association of Publishing Agencies
So Tesco TV is about to launch.
When Renault's customer magazine landed on my doormat I realised what a great job the automotive giant is making of appealing to its wide customer base. It is notoriously difficult for car companies to communicate with all their customers because different models within a marque attract different demographics....
So Tesco TV is about to launch.
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