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Direct choice: Renault Magazine

10 Nov 2004 | by Julia Hutchison, Director, Association of Publishing Agencies

When Renault's customer magazine landed on my doormat I realised what a great job the automotive giant is making of appealing to its wide customer base. It is notoriously difficult for car companies to communicate with all their customers because different models within a marque attract different demographics....

Media Choice: Tesco TV

01 Apr 2004 | by Julia Hutchison, Director, Association of Publishing Agencies

So Tesco TV is about to launch.

TOP 300 AGENCIES: Regional agencies

27 Feb 2004

TOP 30 REGIONAL AGENCIES - Ranked by Nielsen Media Research Billings Rank Rank Agency ...

TOP 300 AGENCIES: Business to business agencies

27 Feb 2004

TOP 20 BUSINESS-TO-BUSINESS AGENCIES - Ranked by Declared Income Rank Agency ...

TOP 300 AGENCIES: The top 30 agencies

27 Feb 2004

CAMPAIGN'S TOP 30 UK AGENCIES - Ranked by Nielsen Media Research Billings Rank Rank ...

TOP 300 AGENCIES: Top UK agencies profiles

27 Feb 2004

works by opening talks with other agencies about the future of its £11 million account. News of the ...

Interbrew trims direct agencies

21 Jul 2004

Interbrew has slimmed down its below-the-line roster to four agencies to work across its beer...sponsorship. Interbrew previously used 10 agencies across its beer business. Creative agencies Bartle Bogle ...

Newspapers ‘stereotyped’ by agencies

06 Jul 2004 | by MediaWeek

The Newspaper Marketing Agency has accused agencies of failing to think properly about newspaper...present the information you need.” Duffy went on: “Newspapers have been stereotyped by agencies into one ...

Agencies support MacLennan hiring

27 Aug 2004 | by Ian Darby

Agencies have welcomed the appointment of Murdoch MacLennan as the chief executive of the Telegraph

‘Agencies are bamboozling clients’

21 Sep 2004 | by MediaWeek

Marketing Forum: Some media agencies use jargon to mystify their clients and paint internet search...Richard Firminger, UK sales director for internet search firm Overture, said some agencies tried ...

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