04 Dec 1997
| by AMANDA RICHARDS
.
Four advertising agencies have already been shortlisted for the
through-the-line campaign, which will ...
05 Dec 1997
| by ROBERT DWEK
locking on cars, it s now considered
standard rather than optional. So far, ad agencies have benefited...locking on cars, it s now considered
standard rather than optional. So far, ad agencies have benefited ...
04 Dec 1997
| by KEN GOFTON
For some time, sales promotion agencies have been claiming that
they, and other below-the-line...For some time, sales promotion agencies have been claiming that
they, and other below-the-line ...
05 Dec 1997
| by MARY COWLETT
Research by the PRCA has found that agencies are luke-warm about
the value of PR degrees...Research by the PRCA has found that agencies are luke-warm about
the value of PR degrees ...
05 Dec 1997
| by STEFANO HATFIELD
Agencies are always on a hiding to nothing in television
documentaries....Agencies are always on a hiding to nothing in television
documentaries.
It s too easy to ...
19 Dec 1997
| by DAVE PHILLIPS
or strapline.
Indeed, it is arguably a wonder that so few agencies succeed in
persuading ...
04 Dec 1997
| by DRAYTON BIRD
A weekly look at the ten most advertised brands, where they
appeared and which agencies bought the...A weekly look at the ten most advertised brands, where they
appeared and which agencies bought ...
The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ...
05 Dec 1997
| by JULIETTE GARSIDE
Communications
has appointed the two agencies as sole representatives outside mainland
China, said DWRC...Communications
has appointed the two agencies as sole representatives outside mainland
China, said DWRC ...
11 Dec 1997
| by JANE BAINBRIDGE
showing that it relies heavily on
poaching rivals staff and that only one in five agencies have...showing that it relies heavily on
poaching rivals staff and that only one in five agencies have ...