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Agencies line up for pounds 1m London referendum job

. Four advertising agencies have already been shortlisted for the through-the-line campaign, which will ...

CAMPAIGN DIRECT: ISSUE - Shops should respond to renascent integration. Ad agencies must learn to

locking on cars, it s now considered standard rather than optional. So far, ad agencies have benefited...locking on cars, it s now considered standard rather than optional. So far, ad agencies have benefited ...

Marketing Technique: Sales Promotion - Survey/Budgets the hottest issue/Do sales promotion agencies

For some time, sales promotion agencies have been claiming that they, and other below-the-line...For some time, sales promotion agencies have been claiming that they, and other below-the-line ...

BIG QUESTION: Is a degree in PR an advantage when looking for a job?

Research by the PRCA has found that agencies are luke-warm about the value of PR degrees...Research by the PRCA has found that agencies are luke-warm about the value of PR degrees ...

PERSPECTIVE: Comedy duo’s ad idea left Dorlands with all the credit

Agencies are always on a hiding to nothing in television documentaries....Agencies are always on a hiding to nothing in television documentaries. It s too easy to ...

because it taps into consumers’ ad literacy Dave Phillips says. The question is why so few agencies

or strapline. Indeed, it is arguably a wonder that so few agencies succeed in persuading ...

MEDIAWATCH

A weekly look at the ten most advertised brands, where they appeared and which agencies bought the...A weekly look at the ten most advertised brands, where they appeared and which agencies bought ...

Gap starts hunt for UK media planning and buying agency

The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ...

BORDER LINES: HONG KONG - DWRC has first client win

Communications has appointed the two agencies as sole representatives outside mainland China, said DWRC...Communications has appointed the two agencies as sole representatives outside mainland China, said DWRC ...

CAREERS: DM’s poaching leads to trouble - A review of human resources practices carried out by the Direct Marketing Association indicates some worrying trends in the rapidly growing DM sector. Jane Bainbridge reports

showing that it relies heavily on poaching rivals staff and that only one in five agencies have...showing that it relies heavily on poaching rivals staff and that only one in five agencies have ...

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