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THIS WEEK: New Burger King director to beef up UK branding

Burger King has brought in a new marketing director for Europe, Middle East and Africa...Burger King has brought in a new marketing director for Europe, Middle East and Africa as it increases its focus on the UK to compete more effectively with McDonald s. He is John Prior, formerly CPC s international marketing manager. His arrival co-incides with the sudden departure ...

PORTFOLIO; White and Percival

as they prefer to call it, is a bit like Africa. It s exciting, and few people go there so it s a good place...For David White and Laurence Percival, below-the-line advertising, or through the line as they prefer to call it, is a bit like Africa. It s exciting, and few people go there so it s a good place to make your mark. Percival puts it this way: Mainstream advertising is ten years older than ...

NEWS: The South African High Commission ...

will see it attempt to use the visit to sell the message of sustained economic stability in South Africa...Africa to the City and British business. ...

THIS WEEK: Phone pensions push

Liberty Life, a South African insurance company, is set to launch in the UK with a pounds 5m campaign at the end of the summer. The company, worth pounds 12bn in South Africa, will offer basic, low- cost private pensions over the phone and also has its sights on the corporate pensions market ...

ANALYSIS: Declaration of independence

of Europe, the Middle East and Africa. The new appointments made last week change all that. Former ... , Lesieur and Ambrosia, has been named marketing director for Europe, the Middle East and Africa ... and Africa, John Prior, will be to decide what to do with the marketing strategy they have inherited ...

POINT OF PURCHASE: Keeping it consistent

York and Moscow as in small retail outlets in South Africa and South Korea. At first, Reebok ... in attitude from retailers, says Reeds. In South Africa, Russia, India, eastern Europe and the Far ...

CLOSE-UP: NEWSMAKER/PAUL WOOLMINGTON’; Fast-talking Bozell star has a monster task at APL

in South Africa, he spent his early years following his father, a travelling lecturer and adventurer, around Africa and Asia. And although he says he ll miss his colleagues at 20/20 and Bozell - and his ...

PROFILE: Alan Goldsmith, Shell UK; Shell suits UK accountant

1987 Finance manager Petroleum Development, Oman 1991 Area co-ordinator, Brazil and Southern Africa ...

PROFILE: Deborah Botwood-Smith, Coutts & Co; Coutts’ mark of perfection’

, Manning, Selvage and Lee 1989 Vice president corporate relations Europe, Middle East and Africa, Visa ...

MARKETING MIX: PROFILE; Mr Beans: ROBERT BAILEY * SALES & Marketing Director * HEINZ

enough, says Bailey. It wasn t long enough to put him off Africa for good, as he then went to Kenya ...

 

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