INTEGRATED: INTEGRATED ISSUES; IBM furthers one-agency strategy with promotions bonus
15 Mar 1996 | by GORDON MACMILLAN
of IBM in Europe, the Middle East and Africa ...
Remember the day that Mr Mandela came to power? Loud whoops and cheers. Suddenly, South Africa...Remember the day that Mr Mandela came to power? Loud whoops and cheers. Suddenly, South Africa was integrated. Only it wasn t. Still isn t. Too many vested interests. Too many people set in their ways. Too much inbred prejudice. Remember all those agencies who banged on about offering an integrated ...
of IBM in Europe, the Middle East and Africa ...
, Africa, the Middle East and Asia Pacific. Similarly, The Merchants Group used to have ...