South Africa Tourism (SAT) will this week unveil a new positioning and accompanying global...The tourist body will begin promoting South Africa under the 'It's possible' strapline, which ... decided to sell South Africa to the traveller as opposed to the tourist,' said SAT chief marketing officer ... by the end of 2005, a substantial increase on the estimated 500,000 who travelled to South Africa last year. ...
Southern Africa Direct, a free-to-air channel promoting a number of countries in the region...is one of the world's most important target markets for travel, but that Africa attracts only 4% of its overseas travellers. 'In the UK, 98% of the media coverage relating to Africa is negative. This channel will help redress that; it is about telling a positive story of Africa,' he said. Programming ...
South Africa is aiming to supplant Australia as the destination of choice for high-spending long...It chose Ogilvy Group following a competitive pitch that included presentations to South Africa ... \Worldwide. MindShare South Africa has been hired to handle media. The Ogilvy network has been briefed to target all ... communications, focusing on South Africa's top three tourist markets in Europe: the UK, Germany and Holland ...
I started out as a journalist; from there I went into PR and ultimately marketing.
Exotic locations, good weather and top crews: South Africa has the lot, Jane Bainbridge says....When South Africa's first democratic elections took place in 1994, it allowed the world ... popular for water shots. Van Zyl is keen to point out that there's more to South Africa than dramatic ... recent ads shot in South Africa that make no use of its scenery. The Wrigley's "alien" ad, shot by Guy ...
South Africa is to embark on a major tourism campaign early next year as part of an attempt.... A 1m marketing campaign to be unveiled this month will position South Africa as a closer long ... government effort to rebrand South Africa to coincide with next year's tenth anniversary of the fall ... to welcome tourism. Paul Bannister, a board member of South Africa's International Marketing Council, said ...
their photographs, films and stories about South Africa. The best selections will be showcased on CNN International ... themselves. "It's a breakthrough campaign where South Africa Tourism can draw on CNN's expertise in creating ...
The win covers markets including Italy, France, The Netherlands and Australia as well as the UK. The account was previously handled by Mediaedge:cia, which was appointed to the business in 2004. The WPP-owned agency did not repitch. Ed Baxendale, Starcom's international account director, said: "South Africa ...
Africa campaign to promote travel to the continent, highlighting the wide choice of flight connections...The 1.4m Under Southern African skies campaign illustrates the experiences open to the international traveller in Southern Africa and is currently running exclusively across National Geographic ... landscapes and cultural essence of Southern Africa, National Geographic Magazine commissioned Annie Griffiths ...
South Africa s breathtaking scenery and recent political miracle should have set the scene for a...South Africa s breathtaking scenery and recent political miracle should have set the scene for a tourism boom, yet the industry s development is threatened. Harriet Marsh reports In South Africa ... of apartheid, the ethical barrier, which had prevented many tourists from visiting South Africa, crumbled ...
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