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Africa charity win for comms work

11 Apr 2007

The Centre for Francophone African Development was this month one of five London charities and community organisations to be recognised for transforming their approach to comms.

The World: Insider's view - South Africa

29 Sep 2006

Given how crucial trust is to cementing relationships in advertising, it should be offered far more freely than it is, Mike Abel says.

WPP increases stake in Mindshare South Africa

26 Jan 2011 | by Daniel Farey-Jones

WPP is to take greater control of media agency Mindshare South Africa after agreeing to acquire...Ogilvy South Africa, which is majority owned by its executive team, is a WPP associate. Mindshare South Africa will become a WPP subsidiary as a result of the deal, and will form part of the GroupM network of companies within South Africa The size of WPP's stake in the company has risen ...

SOUTH AFRICA PRODUCTION: Seen it all before?

17 Apr 2003 | by Rachel Nouchi

Some parts of South Africa are overused as locations, but there's much more to discover....scene or glorious wide-angled shots of the open roads. Nobody can deny that South Africa is truly a ... in South Africa recreate different parts of the world and there are hundreds of examples of ads that look like they've been shot on a different continent. Key argues that this is the reason South Africa has ...

South Africa: Wish you were here?

01 Sep 2006

Exotic locations, good weather and top crews: South Africa has the lot, Jane Bainbridge says....When South Africa's first democratic elections took place in 1994, it allowed the world ... popular for water shots. Van Zyl is keen to point out that there's more to South Africa than dramatic ... recent ads shot in South Africa that make no use of its scenery. The Wrigley's "alien" ad, shot by Guy ...

EuroDirect brings out Cameo for South Africa

07 Nov 2006 | by by Daniel Farey-Jones

LONDON - EuroDirect has extended its consumer classification system Cameo to cover South Africa....Cameo South Africa has been developed using the latest census to help direct marketers profile, segment and target the country's 44m population. The classification divides the population into 42 consumer types and nine key marketing groups, including professional older homeowners in exclusive urban ...

Bono charity seeks agency for Africa task

04 Mar 2005 | by Emma Barns

A charity initiative led by the U2 frontman, Bono, is aiming to raise funds to fight Aids in Africa...Called The Red Campaign, the project aims to raise money to provide Aids drugs for Africa ... debt and poverty in Africa for much of his career; in 2001, he co-founded the Debt, Aids and Trade in Africa organisation. Bono is also involved in a campaign called "make poverty history", which aims ...

IPC sends Woman & Home to South Africa

08 Apr 2005 | by MediaWeek

international edition in South Africa....are tapping into in the UK has real international appeal, and that women in both the UK and South Africa ... Africa, alongside a daily national title and 13 magazines. Bevis Fairbrother, general manager at Caxton ...

World Cup 2010: South Africa shines

09 Jul 2010

World Cup host South Africa has enjoyed a reputation boost since the tournament began, but one...given South Africa a valuable reputational boost among UK consumers. An emphatic 66 per cent of the 3 ... they considered South Africa to be (PRWeek, 11 June). The majority - 56 per cent - said 'not safe' and just three ... Cup by 34 per cent of respondents, and the fact Africa has now been brought into the host cycle ...

Tourism work heralds South Africa overhaul

20 Nov 2003 | by Daniel Rogers

South Africa is to embark on a major tourism campaign early next year as part of an attempt.... A 1m marketing campaign to be unveiled this month will position South Africa as a closer long ... government effort to rebrand South Africa to coincide with next year's tenth anniversary of the fall ... to welcome tourism. Paul Bannister, a board member of South Africa's International Marketing Council, said ...

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