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My Secret Work Weapon: My journalism training made me realise marketing is storytelling

03 Oct 2012 | by Laurence Bresh, Marketing director (Northern Europe and Africa) STA Travel.

I started out as a journalist; from there I went into PR and ultimately marketing.

Perspective: We're sitting on a digital gold mine, so let's go prospecting

25 Jun 2010 | by Mark Cridge

What does Google and a huge mound of slag in Africa have in common?

Marketer's diary

30 May 2007

2-6 June World Newspaper Congress, Cape Town International Convention Centre, South Africa.

Careers: Brand manager of the week - Odin Madsen, Brand sales and marketing manager, Conde Nast Traveller

28 Feb 2007

in Africa.

A view from the top

02 May 2013 | by David Sable

to Africa to see our clients and offices.

Perspective: Why England really won the World Cup; for creativity in ads

16 Jul 2010 | by Ivan Pollard

Africa, Somerset, Saint Paul and Stockholm.

Marketing Mix: Name that brand

08 Aug 2007

The formula for this product was developed in the late-40s in South Africa by former

David Singleton: Crisis PR must publicise end result

05 Aug 2009 | by David Singleton

in Africa serve as a timely reminder of the importance of good crisis PR....The scandal was uncovered last weekend by The Sunday Times, which was investigating pollution caused by a plant in Lesotho, southern Africa. The story gained wider circulation on Sky News and CBS, with both channels showing graphic footage of chemical waste pouring into a river and being left ...

Marketing Mole: Name that brand

07 Oct 2008

Bond, the brand has one eye on the 2010 FIFA World Cup in South Africa.

George Eustice: Stay on front foot during silly season

04 Aug 2011 | by George Eustice

the world, whether the famine in Africa or the threats hanging over the US economy, for both political

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