Barclays banking on outsiders for retail PR
17 Apr 1998 | by IAN DARBY
comprises high street personal banking in Britain and mainland Europe, regional operations in Africa ...
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INTERNATIONAL: Edelman to promote business talks out of Africa
17 Apr 1998 | by SOPHIE BARKER
companies with existing or potential interests in Africa. Part of the membership and sponsorship ... of state, the African Development Bank, the UN Commission for Africa and the African Chamber of Commerce are all expected to take part in the forum which is due to take place in Ouagadougou, West Africa ...
TBWA’s Axa epic kicks off pounds 8m brand launch
03 Apr 1998 | by EMMA HALL
TBWA Simons Palmer launches an pounds 8 million branding campaign for Axa this week - the insurance giant s first work since its merger last year with UAP, the owner of Sun Life in the UK. The epic commercial was shot in Cape Town, South Africa, using a series of vig-nettes that build ...
Marketing Technique: Customer Magazines - In Practice/Titles on the write track/Companies ranging from banks to brewers are making more use of customer magazines in an effort to increase brand awareness and offer added value to consumers. Robin Cobb repor
02 Apr 1998 | by ROBIN COBB
-speaking markets - North America, South Africa and Australia - from which the greatest tourist traffic ...
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