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West Indies rum eyes UK drinkers

22 Jul 2005

The body represents rum exporters across the Caribbean. Together, its members ship 95 per cent of rum from Africa, the Caribbean and the Pacific into Europe. WIRSPA director of marketing Christopher Wood said he had visited a number of agencies in the UK and negotiations were at an early stage. 'We ...

Cafedirect in agency hunt to push corporate growth

01 Jul 2005 | by Alex Black

by Honey included 'Flight 5065' to raise awareness of global trade issues in Africa, in which singers Damon ...

News Analysis: Wine brands focus on consumer PR

23 Apr 2004

Africa is such a potent offer. It's the rainbow nation,' says Twigg, adding that brands need to associate ... ,' he says. 'Consumers want comfort in a scary moment.' Organisations such as Wines Of South Africa ... Africa's leading brand Kumala March 2004 Chilean wine Valdivieso appoints Phipps PR for a regional ...

INTERNATIONAL BRIEFS: Estee Lauder hires Marcus Brewster

18 Oct 2002

in South Africa. Part of the brief is to promote Estee Lauder's local TV program Looks 2 Live By. Estee

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

09 Aug 2002 | by MARY COWLETT

not translate so well across Africa, Australasia, South America or Europe, in the past year, chief executive ...

INTERNATIONAL: Comms offensive to boost Africa's coffee producers

23 Nov 2001 | by PAUL MICHAUD

ABIDJAN: The Interafrican Coffee Organisation (IACO) is on the hunt for PR help as part of a global communications drive to promote African coffee. The association confirmed it would earmark cash for the communications project at a two-day conference held in the Ivory Coast last week....

INTERNATIONAL: CEO Daft chooses Tuggle for top Coke global PR job

23 Nov 2001 | by KIMBERLY KRAUTTER

, Eurasia and the Middle East, Asia-Pacific, and Africa. Daft's memo stated that the Communications ...

CAMPAIGNS: Product Launch - Tabloid rush for DuPont's Wonderbum

02 Nov 2001 | by TARA STEVENS

Breakfast and Sky One's Lorraine. The campaign also reached newspapers in Germany, Australia, South Africa ...

INTERNATIONAL: Philip Morris global PR set for Switzerland operation

06 Jul 2001 | by JOE LEPPER

reshuffle this year. In May, PMI merged its Europe, Middle-East and Africa corporate affairs ... and Africa has joined Philip Morris Companies Inc, PMI parent company, where he will work on issues ...

South African Breweries nets comms chief

23 Mar 2001 | by HOLLY WILLIAMS

and South Africa. Chaloner's appointment follows the firm's strategy to strengthen the brand outside South Africa. Based in London, Chaloner will report to SAB group chief executive Graham ... communications professional will help leverage the strong corporate image we enjoy in South Africa into other ...

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