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Forget SXSW, it's time brands looked elsewhere for exciting new things

27 Mar 2013 | by John V Willshire

'Neal, and the topics covered are big and weighty: space, Africa, big data - things that are important and mind ...

Sponsors express dismay over Oscar Pistorius murder charge

15 Feb 2013 | by Ben Bold

to appear in court in South Africa this morning. Sporting brand Nike has a history of associating itself ...

Open-source marketing comes of age

25 Jan 2013 | by Suzy Bashford

for creative workarounds. MPESA is now the biggest bank in Africa. It was born out of a consumer hack. Turning ...

Twickenham to be 'most technologically advanced' stadium in Europe

23 Nov 2012 | by Ben Bold

s ongoing 2012 QBE Internationals at Twickenham Stadium between England, Fiji, Australia, South Africa ...

Google cuts hit Motorola's UK marketing team

30 Oct 2012 | by John Reynolds

About five of its 15-strong UK team will be made redundant. The most senior casualty is James King, brand marketing and creative director, Europe, Middle East, Africa and South East Asia. King has been in his role since 2008, with responsibility for campaigns for the Defy and Aura phones. He ...

Samsung agrees two-year extension to Chelsea shirt deal

07 Sep 2012 | by John Reynolds

recently signed a shirt sponsorship deal with not-for-profit group Invest in Africa. Chelsea s initial ...

Orange's Euro 2012 play: behind the scenes

04 Jul 2012 | by Nicola Clark

's tournament performed against the brand's business plan. The 2013 Africa Cup of Nations is the next event ...

Facebook's Shields recalls Baird and says be 'big, bold and meaningful'

04 Jul 2012 | by Arif Durrani and Gemma Charles

In a bid to strengthen its advertising credentials and placate the doubters in a speech to more than 400 marketers at ISBA s annual lunch, Shields, Facebook s managing director in Europe, Middle East and Africa, drew parallels with the early days of television. She asked those present to "take a moment ...

Xbox recruits Chelsea stars for Summer of Sport campaign

22 May 2012 | by Matthew Chapman

consumers in Europe, the Middle East and Africa to take part. The push will also include videos starring ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ... in particular in Africa. It s done extremely well there. "Another thing that has struck me this year is we have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...

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