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Forget SXSW, it's time brands looked elsewhere for exciting new things

'Neal, and the topics covered are big and weighty: space, Africa, big data - things that are important and mind ...

Citroen DS3: The French car brand is sending mixed messages with this Apple-esque execution

to Asia, America and Africa to prove their toughness way back in the 20s (proof, were it needed ...

My Secret Work Weapon: My journalism training made me realise marketing is storytelling

I started out as a journalist; from there I went into PR and ultimately marketing.

Brand Manager of the Week: Mike Harper

: diving with great white sharks in South Africa. Worst: a vibrating sex aid from a design firm. ...

Marketing guru: The folly of global TV ads

of Africa that would work with the stiff northern Europeans is beyond me. Global advertising creation ...

Opinion: Was Hovis right to pull products from Tesco after it was refused a price rise?

in Africa who might go hungry as a result of increases in the price of flour'. Crazy ideas, maybe ...

Opinion: The Marketing Society Forum - Do brands risk alienating fans by promoting events they don't support?

using the words 'South Africa'. The fact that FIFA threatened legal action gave it more publicity ...

Andrew Walmsley on Digital: Who goes where?

audience was 20m people across the then-British Empire, including Kenya, India, Australia, South Africa ...

Mark Kleinman on marketing and the City: Selling a vision of growth

. Anglo American's operations in South Africa received a Global Business Coalition award for its workplace ...

Mark Ritson on Branding: Starbucks is on shaky grounds

will launch five clothing ranges linked to football and the 2010 World Cup, in South Africa. Both ...

 

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