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Emerging markets lead adspend recovery

31 May 2002 | by Jennifer Whitehead,

Globally, adspend in 2001 fell by 5%, according to the survey by Nielsen Media Research, and by 7% in developed markets. However, spending in China, Hong Kong, Indonesia, Malaysia, Singapore, South Africa and Thailand grew by about 15%. Nielsen's research also shows that adspend in China rocketed in 2001, moving ...

More bad news for Man Utd as American business gets attacked by clones

17 May 2002

in the 16th century decided to grow orange ones, using yellow seeds from North Africa. Whether ...

Samsung launches $200m global campaign

17 May 2002 | by Staff,

The campaign was created by Foote, Cone & Belding, New York and is entitled "DigitAll Experience". It promotes Samsung's range of digital products, and covers broadcast and print. The campaign breaks in the US this week and will also appear in Europe, Asia, Latin America, the Middle East and Africa. Samsung hopes ...

BBC Prime adds interactivity to global television service

10 May 2002 | by Claire Billings,

, Africa and the Middle East. Viewers will also be able to check programme schedules, read articles about ...

Unilever to back US version of Lynx with $90m campaign

08 May 2002 | by Staff,

The male grooming brand is already available in 60 countries and includes deodorant, aftershave and shower gel. It is known as Lynx in the UK, Ireland, Australia and New Zealand, and as Ego in South Africa. Unilever is reported to be planning an aggressive assault on the US market, hoping to capitalise ...

 

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