Unilever to back US version of Lynx with $90m campaign
08 May 2002 | by Staff,
The male grooming brand is already available in 60 countries and includes deodorant, aftershave and shower gel. It is known as Lynx in the UK, Ireland, Australia and New Zealand, and as Ego in South Africa. Unilever is reported to be planning an aggressive assault on the US market, hoping to capitalise ...

