DIRECT BRIEFS: Virgin Travelstores promotes new destinations
29 Aug 2002
by September 2. The destinations include the Far East, Indian Ocean, Australasia, South Africa and the Middle
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Spain looks to branding to overhaul its image
30 Oct 2002 | by Claire Billings,
's efforts to update its image follow a similar effort by South Africa, which under the leadership South Africa's International Marketing Council, has created and promoted the country's image locally ...
BRAND HEALTH CHECK: Australia - Can the Aussies bring in upmarket tourists?
29 Aug 2002 | by DANIEL ROGERS
and a resurgent South Africa. We consulted Creenagh Lodge, chairman of Corporate Edge, which has ... ,164 631,600 31.5% South Africa 321,281 334,226 349,652 356,759 11% Source ...
GREAT BRITISH BRANDS: BA - Stung by the PR disaster created by its international livery, British Airways has struggled to shake off its 'Britishness'
01 Aug 2002
locations such as France, Germany, Egypt, the Arabian Gulf, India, South Africa, Singapore, West Africa ...
Lastminute in Kinki Japanese joint venture
29 Jan 2002 | by Jennifer Whitehead,
in markets throughout Europe, Australia and South Africa. Shares in Lastminute were trading up 9 ...
Holiday Inn chief promoted in rejig
04 Jan 2002 | by MATTHEW ARNOLD
Six Continents has promoted Holiday Inn UK marketing director Simon Stringer to head of marketing for the brand across Europe, the Middle East, and Africa (EMEA) in a sweeping restructure that aims to make its marketing division more brand-focused. The rejig places brand directors ...
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