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AGENDA: BAT’s quest for a winning strategy - BSkyB’s bid for Man United has focused attention on sport’s role as a marketing tool. Danny Rogers looks at the progress of another landmark deal - British American Tobacco’s mov

17 Sep 1998 | by DANNY ROGERS

into new developing markets such as Malaysia, China and South Africa. It is no coincidence ...

CUSTOMER MAGAZINES: Contracting out - Lexie Goddard asks why journalism’s elite are switching to customer titles

10 Sep 1998 | by LEXIE GODDARD

of publications in Africa and Asia, including the South China Morning Post and Asian Finance. Two years ...

 

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