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Stop Press: Scottish Provident sponsors British Lions

31 Jan 1997 | by JOHN-PIERRE JOYCE

Africa this summer. The pounds 400,000 deal to brand the team s kit and leisure is the first time...Life assurance company Scottish Provident is to sponsor rugby union s British Lions tour of South Africa this summer. The pounds 400,000 deal to brand the team s kit and leisure is the first time the Lions have been commercially sponsored. ...

Pinder takes on leading O&M job

31 Jan 1997 | by HARRIET GREEN

s chief executive Europe, Middle East and Africa, remains chairman of the London agency ...

DIRECT: ON THE RECORD - Iain Ferguson

31 Jan 1997 | by MICHELE MARTIN

manager in West Africa and finally moved to KLP in 1988. I ve been group chief executive for three years ...

THE LOGIC OF LIKEABLE ADS

31 Jan 1997 | by DAMIAN LANIGAN

of ad prevent Avoiders from avoiding? Lowes cites research conducted in the US, South Africa ... Validity Project, 1991 in America, Du Plessis, 1994 in South Africa, Millward Brown in the UK) claim ...

Marketing Mix: The castaway client

30 Jan 1997 | by CONOR DIGNAM

As director of marketing for Budget Rent A Car in Europe, the Middle East and Africa, Paul Johnson...As director of marketing for Budget Rent A Car in Europe, the Middle East and Africa, Paul Johnson spends half his time travelling. It s a necessary evil which enables him to see the other side of the hotel business, where he spent his career (with Hilton and Radisson Edwardian) until joining Budget ...

Customer Loyalty: Publishing loyalties

30 Jan 1997 | by KEN GOFTON

Press in South Africa. We have done presentations to something like 30 prospective clients in South Africa, with positive responses, he adds. We are regarding this as a test run, and if it works ...

STOP PRESS: Red hired to boost two-way radio image

24 Jan 1997 | by LEXIE GODDARD

. The pounds 60,000-budget media relations-based campaign covers Europe, the Middle East and Africa....Motorola this week hired the Red Consultancy in an attempt to make two-way radio exciting . The pounds 60,000-budget media relations-based campaign covers Europe, the Middle East and Africa. ...

Gatfield takes up job in Hong Kong

24 Jan 1997 | by KAREN YATES

of Burnetts 34 agencies across Europe, Africa and the Middle East. Fergus had been chairman of the Asia ... , the current group president of Europe, Africa and the Middle East, and Jim Oates, his counterpart in Hong ...

Consultancy Management: Heralding the new age of dual level PR - Strategic advice is the main service on offer from the new PR-focused management consultants but opinion is split on whether these leaner structures represent the future of PR

24 Jan 1997 | by LEXIE GODDARD

t be the last. Former president and chief executive of Hill and Knowlton Europe, Middle East and Africa ...

Optimedia takes Oracle’s media in Europe, Africa and Middle East

23 Jan 1997 | by ANNA GRIFFITHS

and Africa, to add to the UK business which the agency picked up last autumn....Optimedia has won the media planning and buying task for Oracle in Europe, the Middle East and Africa, to add to the UK business which the agency picked up last autumn. The account, won without a competitive pitch, is expected to top pounds 20 million as Oracle steps up its advertising ...

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