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Wang’s way

IT company Wang has appointed Simon Jacobsen as director of communications for Europe, Africa...IT company Wang has appointed Simon Jacobsen as director of communications for Europe, Africa, the Middle East and Asia. Jacobsen will be responsible for brand development, advertising and database marketing. ...

Advertising & Promotion: Kodak cut

, to run the Kodak business, both above and below the line, across Europe, the Middle East and Africa....Ogilvy & Mather has poached IBM account director Steve Burton from its sister, agency Ogilvy One, to run the Kodak business, both above and below the line, across Europe, the Middle East and Africa. ...

Marketing technology: Making data go further - Geographical information systems are proving invaluable to UK firms expanding into international markets. IAN DARBY reports on the products available and the problems that must be overcome

for European markets and for parts of Asia, Australasia and South Africa. Tony Lythgoe, director ... standardised data categories for markets including South Africa, Japan, France and Australia. However ...

Amarula ads

. It focuses on the brand as a spirit with a difference using the line Taste the wild fruit of Africa ....First Drinks Brands, distributor of Amarula Cream, is to launch a pounds 1m pre-Christmas TV push. It focuses on the brand as a spirit with a difference using the line Taste the wild fruit of Africa . ...

PROFILE: Man of French letters - Patrick Legrand, Division MD, Durex Condoms

and South Africa. The issues you have to take into account when marketing tampons and condoms ...

Supplement on Public Relations: Contributors to this issue

of Australia, New Zealand and South Africa how well we were spending their money, he says. Later...Ken Gofton, editor of Marketing Technique, was public relations director for the International Wool Secretariat from 1976 to 1982. The essence of the job was telling the wool producers of Australia, New Zealand and South Africa how well we were spending their money, he says. Later ...

ANALYSIS: Why brave the new worlds? - Multinational companies know that the new glittering prizes of consumer spending are to be won in developing countries. Danny Rogers and Harriet Marsh report on the global quest for the ’top development market

of Africa or South America, despite the huge potential of these regions. An unknown quantity ... -apartheid South Africa is an obvious target market for some businesses, FMCG manufacturers may be put off ...

New FT venture boosts revenue

for Africa, the Middle-East and India. She will report to Michael Murphy, the Financial Times s UK director ...

MEDIA: CNN gets creative

services unit for Europe, Africa and the Middle East....CNN International has hired a head of creative services to manage its newly formed creative services unit for Europe, Africa and the Middle East. ...

DESIGN: Design of the times - The launch of Millennium Products proves there is a new impetus for British design. Is it enough? Nigel Morris reports

primitive communications make life even harder for Africa s poor. Bayliss began exploring clockwork ... . It is now being manufactured in South Africa and is a massive success. The Design Council hopes ...

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