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Africa calls

South African Tourism is currently selecting an agency to help promote locations such as Dragon Peaks (pictured) in the KwaZulu Natal province. Lungi Morrison, country manager for the UK, said: 'We need to re-engage with our target audience.'

My Secret Work Weapon: My journalism training made me realise marketing is storytelling

I started out as a journalist; from there I went into PR and ultimately marketing.

Black Cats sign shirt deal with Invest in Africa

Sunderland Football Club has signed a deal with not-for-profit organisation Invest in Africa...been disclosed. The football club, nicknamed the 'Black Cats', said Invest in Africa would be the shirt sponsor for a minimum of two years, beginning next season. Invest in Africa is a partnership ... s founding partner, Tullow Oil, is Africa's largest independent oil company. Premier League clubs have ...

Lebara 'the call of Africa' by CST The Gate

The new spot for Lebara Mobile is the first by CST The Gate since it won the business earlier this year.

Edelman shifts Africa and Middle East oversight to Asia-Pacific

Edelman is to shift its global structure in response to increasing comms work around Africa...Oversight of Edelman's Africa and the Middle East markets will shift from Europe to the Asia ... of the Middle East and Africa, will manage operations in South East Asia and Australia. Finally, Robert Holdheim, currently MD of India, will lead the India, Africa and Middle East markets. All three will report ...

Hotline: M&C Saatchi Mobile expands into South Africa

M&C Saatchi Mobile is expanding into South Africa. New offices will be based in Cape Town

M&C Saatchi mulls launch of sports arm in Brazil and South Africa

to roll out [the division] into Brazil." Kershaw said that M C was also looking at South Africa as a ... -economic challenges". M C s most dramatic performance overseas was in the Middle East and Africa, where like ...

FA seeks more 'open approach' compared with South Africa World Cup

The FA said the move, which has garnered the squad favourable headlines over their visit to Nazi concentration camp Auschwitz, was an attempt to take a more open approach compared with their activities four years ago. During the 2010 World Cup in South Africa, the team suffered a backlash against ...

The Jupiter Drawing Room

A respectful understanding of Africa is the starting point for marketers looking to reach millions....Africa is the second-biggest continent in the world - and possibly the most misunderstood. It ... in the developed world, that Africa is this cradle of hopelessness that needs their saving and their help: that the developed world can come to rescue Africa and that they can be the heroes. Very seldom do they see the real ...

W&K picks up Finlandia vodka account

and Africa....this to our global flagship vodka brand, Finlandia, across our most important markets" Europe and Africa ...

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