Festivities hone competitive edge
15 Aug 2012 | by Kim Benjamin
from your experiential campaigns? NICK CROSSLEY, Manager, brand advertising, partnerships and ...
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Winners and losers: Marketing's Digital Agency Leagues 2012
31 Oct 2012 | by Kim Benjamin
world's biggest advertising group, WPP, snapped up digital agency AKQA for $560m ( 350m), while three ...
Sponsorship Leagues 2011
10 Oct 2011 | by Kim Benjamin
football referees and eyesight, coupled with the 'Should've gone to Specsavers' advertising slogan, meant ...
Market research leagues 2011
20 Sep 2011 | by Kim Benjamin
Sutherland, the body carried out research showing that emotional advertising has a higher return on ...
Customer publishing leagues: The rise of branded content
16 Jun 2011 | by Kim Benjamin
increasing competition from PR, digital, media and advertising agencies who all want to own the branded ...
Direct marketing and sales promotion leagues 2011
30 Mar 2011 | by Kim Benjamin
activity provides a permanent advertising message for the brand after purchase, consumers have begun to ...
Biggest brands: Top 100 online advertisers 2011
22 Mar 2011 | by Adam Wood
Some big brands are switching their spend away from online display advertising as social media...fair to expect internet display advertising to have made similar gains. However, the picture is not so ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
advertising. Unless your business depended entirely on radio display advertising, that is. Procter Gamble ...
Adwatch of the year 2010: highest recall across the year
13 Dec 2010 | by Gail Kemp
The recession maintained its grip on advertising trends this year, as retailers continued to...need the maximum value from every advertising pound just one reason why Marketing s weekly Adwatch ...
Digital Leagues 2010
20 Oct 2010 | by Kim Benjamin
medium for all of the so-called 'traditional' disciplines, such as PR, research, advertising ...
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