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Brand maturation

05 Nov 2004 | by Bret Kinsella and Joseph Benson

them every day. Broadcast media, print advertising, direct mail, direct email, billboards, store ...

Are brands a force for good?

01 Nov 2004 | by John Noble, British Brands Group

advertising and marketing as well as NPD. For policy makers, it means that governments need to help business ...

Brands, innovation and growth

01 Nov 2004 | by James Amos, PIMS Associates

advertising and promotion enables businesses to: communicate differentiation to end users more effectively ...

Excerpt from 'Confessions of an Advertising Man'

01 Oct 2004 | by David Ogilvy

Confessions of an Advertising Man, the standard introduction to advertising, is being reissued by...readers who are prospects for the kind of product you are advertising. If you are selling a remedy for ...

Slogans as trademarks: "It does exactly what it says on the tin"

08 Sep 2004 | by James Mitchell

Slogans or straplines are not new. They are as old as advertising itself, yet there is still ...

Brand momentum: speed can kill

01 Jul 2004 | by Bret Kinsella and Joseph Benson

. You do this by using internal momentum controls such as the intensity and placement of advertising ...

Children's Advertising Code: review of adult submissions received

01 Jun 2004 | by Dr. Ruth-Blandina M. Quinn

On 19 April 2004, the Broadcasting Commission of Ireland (BCI) launched its Children's Advertising...children's advertising in Ireland. This Phase 3 consultation document from the BCI is by Dr. Ruth-Blandina ...

CODAR - Open Planning is set to revolutionise marketing communications

22 Mar 2004 | by Professor Angus Jenkinson

media , the conventional advertising mix. Rather, everything that conveys a message is a medium. This ...

Children's Advertising Code: review of adult submissions received

01 Mar 2004 | by Dr. Ruth-Blandina M. Quinn

On 9 October 2003, the Broadcasting Commission of Ireland (BCI) launched its Children's Advertising...children's advertising in Ireland. This Phase 2 consultation document from the BCI is by Dr. Ruth-Blandina ...

Case Study: IBM - A new model for IMC

23 Jan 2004 | by Professor Angus Jenkinson and Branko Sain

, advertising, PR, etc), with each group interfacing with a specialist agency or agencies. In many cases, this ...

 

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