19 Dec 2003
| by Professor Angus Jenkinson and Branko Sain
to convert the perception that Ford got this boring, old, fuddy-duddy image. The advertising agency ...
14 Nov 2003
| by Professor Angus Jenkinson and Branko Sain
How can great advertising be dysfunctional? How could a phrase that became a catchword work against...an advertising campaign based on the strapline: the 4th emergency service. This campaign achieved ...
14 Nov 2003
| by ASA, BBFC, BSC, BBC, ITC
Advertising Standards Authority, the British Board of Film Classification, the BBC, the Broadcasting Standards...in children s programmes, movies, advertising, pop music, magazines and newspapers, and on the ...
22 Oct 2003
| by DWP and Cranfield School of Management
younger workers Policies and procedures regarding age in the workplace Age words in advertising ...
21 Oct 2003
| by Advertising Association
The Advertising Association's latest Long Term Advertising Expenditure Forecast predicts a...advertising climate when considering long-term trends. Over the past two years, many sectors of UK ...
21 Oct 2003
| by Linda Kaplan Thaler and Robin Koval
heard above the 'noise' of world advertising and marketing today. Areas of investigation: Shrinking ...
01 Oct 2003
| by Brian Young
advertising in Europe, by Brian Young, PHD, School of Psychology, University of Exeter, for the Food...This latest review of the literature on advertising's role in determining children's food choices ...
01 Oct 2003
| by Periodical Publishers Association
magazine advertising by leveraging the creative capabilities of the medium. Dylan Griffiths investigates....Traditional magazine advertising works - it has been proved to do so. However publishers are ...
26 Sep 2003
| by GfK Media
, representing up to 15m in extra advertising revenue. The system also measured figures for TV weekly reach ...
01 Aug 2003
| by Ruth-Blandina M. Quinn
Document 2003 - Children's Advertising Code. The culmination of significant preparation, this marked the...1 Consultation Document 2003 - Children s Advertising Code. The culmination of significant ...