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Viewable impressions send engagement and relevance soaring

19 Nov 2012 | by Michael Froggatt

New data shows that the display advertising industry is moving towards viewable impressions, writes...continues to gain steam in the digital advertising industry. The Making Measurement Make Sense (3MS ...

Olympic Games' impact on big brand sales

09 Nov 2012 | by Tim Eales

with the global event. Take for example the television advertising campaign, Bedroom Olympics, from ...

The mobile market matures - a European snapshot

02 Nov 2012 | by iProspect

, with the right advertising content. One of the key findings from this report found that businesses ...

New trends in shopping

26 Oct 2012 | by Louise Brice

top 25 free app list in terms of downloads this year. In fact, an Interactive Advertising Bureau ...

The stellar performance of online video

10 Oct 2012 | by MediaMind

performance benchmarks for the advertising formats available. The report followed analysis of approximately ...

Facebook's emerging future

03 Oct 2012 | by Tom Smith

has to date struggled to develop a brilliant mobile experience and advertising product. The truth ...

Making the most of mobile advertising

21 Sep 2012 | by Ines Nadal and Liam Fox-Flynn

Despite massive growth, mobile advertising has yet to find a formula that truly engages consumers...mobile advertising. Mobile ad spend has exploded since 2008 when it generated just 28.6m, hitting ...

Online video matters even for the heaviest TV spenders

19 Sep 2012 | by Rhys McLachlan

there is a tablet. Consumers are watching video - and advertising - on all of them. The question ...

How the natives will shape the future of digital marketing

05 Sep 2012 | by Richard Sharp

Younger audiences are demonstrating more positive attitudes to online advertising, writes Richard...There has been a lot of discussion recently around the future of digital advertising, specifically ...

Forget David v Goliath - challenger brands have evolved

28 Aug 2012 | by Adam Morgan and Mark Holden

years. Media behaviour: Deep integration of advertising, social and PR is essential - the marketing ...

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