Forget David v Goliath - challenger brands have evolved
28 Aug 2012 | by Adam Morgan and Mark Holden
years. Media behaviour: Deep integration of advertising, social and PR is essential - the marketing ...
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Consumer attitudes towards Christmas ads
26 Nov 2012 | by Keith Glasspoole
Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole...even lower than it did in 2009. However, our attitudes towards Christmas advertising have been more ...
Understanding today's teens
13 Jul 2012 | by Louise Couchman
in control of the marketing conversation via their networks and their ability to discover advertising ...
Festival fever
24 Jun 2011 | by Clementine Marcel and David Akeredolu
the positive approval of the general public, and especially young people, to poster advertising ...
British Airways: the Olympics' favourite airline...?
24 May 2011 | by Alice Dunn
Olympic ad campaign will use national print media and online advertising. Insight from TGI reveals this ...
Sector Insight: Computers
25 Nov 2009 | by Jane Bainbridge
cross-channel operation and has inves ted in advertising support, explaining to shoppers that they can buy ...
Demand for free services creates opportunity for brands
23 Jul 2008
Advertising has a rosy future and expanding opportunities thanks to increasing consumer demand that...that online services will be free and analyses its impact on advertising opportunities. Entitled ...
Sports fans move to interactive media says EIAA
09 Jun 2008
New research from the European Interactive Advertising Association (EIAA) shows that digital media...they want quickly and have positive attitudes to online advertising. In fact, 57% rated the internet ...
Multi-platform distribution and revenue diversification will be crucial for broadcasters in 2008
25 Feb 2008
and advertising in a bid to retain and attract new audiences. This is one of the key conclusions to be...of piracy, declining advertising effectiveness, the entrance of non-traditional competitors and ...
Brand Barometer - Snowman carries the can for Irn-Bru
29 Jan 2008 | by Sundip Chahal
The first half of January was something of a dead zone for new advertising campaigns. As a ...
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