Search results for "Advertising"

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Brand Health Check: Penguin

14 Dec 2005

advertising that suffers burn-out; design does too. Finally, UB's management must be scared. How can they ...

Media: All About ... Northcliffe Newspapers for sale

09 Dec 2005

newspapers, both as a source of local news and as an advertising medium. ...

Media Headliner: Smith forecasts a bright future for research

09 Dec 2005 | by Ian Darby

studying global advertising and media statistics and programming facts that are pulled together to create ...

Roth's battle to save IPG

09 Dec 2005

we make this journey. Besides, I'm finding I rather like advertising." Just as well, really ...

Examination body lures markers to its ranks

08 Dec 2005 | by Suzy Bashford

concepts for advertising, the website and other campaign material were tested on two focus groups of ...

Feature: Do surveys still cut it?

08 Dec 2005 | by Steve Hemsley

was reported that the Radio Advertising Bureau (RAB) and Internet Advertising Bureau (IAB) were ...

Extended credits short on appeal

07 Dec 2005 | by Nicola Clark

advertising, (Marketing, November 30), has put broadcast sponsorship under scrutiny during the important ...

Football scores own goal

07 Dec 2005

delivered a limited message and only reached a small proportion of the public compared with TV advertising ...

Brand Health Check: Birds Eye potato range

07 Dec 2005

done. - Use advertising to promote Potato Waffles as being part of a balanced meal for children ...

Pitching: End this practice

01 Dec 2005 | by Robert Gray

On 6 October, advertising sector trade body the IPA launched a service that will be the envy of ...

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