Search results for "Advertising"

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2003: The year in review

12 Dec 2003 | by Joe Lepper

BT, mounted a PR and advertising blitz to grab a share of the market. One firm, The Number, with its ...

CRISIS MANAGEMENT: Ready For Action

28 Nov 2003 | by Adam Hill

: recall all product and issue 'what to do' instructions to the public via the media (including advertising ...

CORPORATE PUBLICATIONS: Creating content

21 Nov 2003 | by Maja Pawinska

communications strategy. Burson-Marsteller's advertising arm, Marsteller, produces corporate publications, and ...

Can Kirkman add media sparkle to Hachette's profile?

13 Nov 2003

Emap, where he is the managing director of Emap Advertising. Without wanting to panic his future ...

Superbrands case studies: BT

10 Nov 2003

magazines Adwatch survey. But it isn't just BT's advertising which forms public perceptions of the ...

New Mail on Sunday MD plans to build on successes

06 Nov 2003

on Sunday is especially exposed to the downturn in financial advertising. Miron says: "I've ...

THE CAMPAIGN ESSAY: Unshackling Creatives

31 Oct 2003

stereotype offering poor value for money and reinforcing a client misconception that advertising is a craft.... Clients are, I believe, genuinely bemused at the way D&AD, the British Television Advertising Awards, etc ...

Superbrands case studies: British Airways

31 Oct 2003

and leisure customers. This heralds a fundamental shift in British Airways price advertising strategy ...

Editor who enjoys selling becomes bespoke publisher

30 Oct 2003

Peter Howarth appreciates editorial and advertising's needs. By Lexie Williamson

Superbrands case studies: Black & Decker

24 Oct 2003

advertising strategy. The move was instigated following a research and development programme. Since its ...

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