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River: The rain happens, content doesn't

27 Mar 2013

international role for eBay, where he helped to set up its advertising business, and Microsoft, where he was ...

Round table: Smart content holds the key to engagement

27 Mar 2013

means that advertising agencies and PR agencies have been able to make a land-grab for this content ...

Sector Insight (interactive): sugar confectionery and gum

21 Mar 2013 | by Jane Bainbridge

% increase in value sales in 2011/12, helped by its vibrant image, social-media presence and TV advertising ...

Thomas Cook restructure aims to turn around ailing travel firm

20 Mar 2013

Campbell Lace Beta, which handled Thomas Cook's advertising between 2009 and 2011, and Sam Turnbull ...

Reputation Survey: Drinks industry needs to raise its game

15 Mar 2013 | by John Owens

advertising of alcohol, a PRWeek/OnePoll survey has revealed that women in particular are worried about the ...

On the creative floor: Mother New York

14 Mar 2013

counter. Advertising agencies are often envisioned as corner offices and cubicles. Not a warehouse ...

Sector Insight (interactive): fruit juice, juice drinks & smoothies

14 Mar 2013 | by Jane Bainbridge

a 5% share. Innocent has continued to invest in NPD and advertising. Online it accounted for the ...

The five rules of social media management

08 Mar 2013 | by David Benady

tweaked its algorithm to encourage brand owners to buy advertising,' he says. Kenny claims a strong ...

Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'

07 Mar 2013 | by Alex Brownsell

Atlantic is renowned for its big TV advertising, and when we set out on this we wanted to live up to that ...

Facebook's social networker

07 Mar 2013

to persuade brands of its advertising offer. By Ian Darby....the previous quarter). The shift to offering display advertising in Facebook s news feed seems a key ...

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