to remove filtersVirgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'
07 Mar 2013 | by Alex Brownsell
Atlantic is renowned for its big TV advertising, and when we set out on this we wanted to live up to that ...
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The five rules of social media management
08 Mar 2013 | by David Benady
tweaked its algorithm to encourage brand owners to buy advertising,' he says. Kenny claims a strong ...
Facebook's social networker
07 Mar 2013
to persuade brands of its advertising offer. By Ian Darby....the previous quarter). The shift to offering display advertising in Facebook s news feed seems a key ...
Sector Insight (interactive): deodorants and body sprays
07 Mar 2013 | by Jane Bainbridge
. Marketing. A combination of product innovation and creative marketing and advertising in this category has ...
From creative to director
28 Feb 2013
of creative advertising by many marketing managers. But what hasn t got downsides? Someone more ...
The FT: Times are a-changing
27 Feb 2013 | by Mark Banham
our advertising revenue.' It may sound like a strong sales story, but the FT is also hitting ...
The rising power of images
27 Feb 2013 | by John Owens
with advertising heavyweight Mother to create effective images. We Are Social account director ...
Am I being unreasonable?! Dealing with difficult customers in the digital age
22 Feb 2013 | by Suzy Bashford
brand's advertising 'original, bold and memorable' in a way that would 'fit perfectly with M S' family ...
Catherine Ogilvie - The sound of Tinseltown
22 Feb 2013 | by Mark Banham
Cellular Subscriber Division 1989 Marketing manager, Harrods 1984 Head of advertising, Automobile ...
The absence of any brand loyalty means Dell is ripe for reinvention
21 Feb 2013 | by Kim Benjamin
Advertising, who was in charge of the Dell advertising account at CDP Travis Sully, and Geoff Gower, managing ...
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