Flack: Flack's Week
16 Dec 2011
her airtime and translating it to advertising value. Let's hope Recognition doesn't enter this into ...
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Healthcare: The Week in Healthcare
16 Dec 2011
advertising in Europe, almost 40 per cent of Europeans would like to learn more about prescription drugs ...
Public Sector: The Public Sector Week
09 Dec 2011
for use within a billboard promoting the university. The university chose Outdoor Advertising to ...
Shock tactics - Do they work?
08 Dec 2011 | by Kate Magee
campaigns. Called Telling a Life Story Backwards, it involves an advertising spot starting with a ...
Campaigns: Carlsberg calls for a fresh approach
08 Dec 2011 | by Joe Lepper
that key online writers, who cover advertising and consumer issues, were alerted to the stunt ...
Focus Global PR: Global Agency Report 2011
02 Dec 2011 | by Alex Blyth
Fleishman-Hillard increasingly coming up against advertising agencies in pitches. Other major changes in this period ...
Media: DMGT values Northcliffe
02 Dec 2011
Press and Plymouth Herald - has, like rival regional press groups, suffered from a difficult advertising ...
Healthcare: The Week in Healthcare
02 Dec 2011
Woolley Pau Gyro has appointed Ed Shorthose as MD. He joins the healthcare agency from advertising ...
Global Think-Tank: Ivan Pollard, Coca-Cola - The man with 2020 vision
02 Dec 2011
Coca-Cola, this idea is taking shape through its Content 2020 advertising strategy. Storytelling and content ...
Campaigns: Technology - 'Gladvertising' has 3M in seventh heaven
25 Nov 2011
advertising. Measurement and evaluation The campaign secured more than 175 pieces of media coverage across ...
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