The Year Ahead For...Social media
10 Jan 2013
increased growth of paid-for social advertising. Facebook may see the lion s share of advertising revenue ...
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Is there an algorithm for creativity?
29 Apr 2013 | by Nicola Kemp
emulated by machines, but are we naive to believe this? The advertising and marketing industries are at ...
The Year Ahead For...Mobile
10 Jan 2013
will be able to launch their own 4G services too. Internet Advertising Bureau stats said UK mobile ad ...
Top 10 online ads
13 Dec 2012
accusing the brand s advertising of creating a myth about periods. The film responded directly to Richard ...
Digital Agency of the Year: Work Club
13 Dec 2012
their national teams in action. The results of the survey then informed contextual advertising ...
Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
07 Dec 2012 | by Matthew Chapman
to get to a stage where we were alienating men. It is about making advertising feel more inclusive ...
Double Standards- Can brand advertising work effectively online?
06 Dec 2012
Advertising online often focuses on ads related to performance. Can brand campaigns perform just as...online advertising is on performance-based advertising should brand advertising be online? Yes ...
Things we like
29 Nov 2012
advertising Haven t heard of Flipboard? You clearly don t have an iPad. But as tablets become more prevalent ...
Revolution: SoLoMo - how brands can hit a moving target
02 Nov 2012 | by Stuart Derrick
marketing, and has used Blippar in six- sheet advertising to add a local dimension and mobile innovation ...
Branded content: why there isn't an app for everything
28 Sep 2012 | by Nicola Clark
, this approach has been supported by mobile advertising agencies, who recognise that selling a ...
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