to remove filtersRaymond Snoddy on media: Standard's Lite exercise will delight Desmond
22 Dec 2004
Standard Lite, nobody will be fooled. Advertising people will simply not treat copies thrust into consumers ...
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Ad gloom hangs over launches
22 Dec 2004
Publishers are putting millions into magazine launches, just as advertising stagnates. Colin...support such assurance. The Advertising Association reported consumer magazine advertising up 1.5% year on ...
Raymond Snoddy on media: Wordy BBC must be more open about its titles
15 Dec 2004
the obviously unfair advantage enjoyed by BBC magazines - endless free advertising on national TV ...
Can the BBC get more for less?
15 Dec 2004
from a BBC advertising agency believes Lawrence's focus on an economical workforce is key. 'I expect ...
News Analysis: Season of aggressive promotions
10 Dec 2004
advertising but PR has a part to play in alerting journalists to where bargains can be found. Electrical goods ...
Are two heads better than one?
08 Dec 2004
Sampson was hired in January from the Radio Advertising Bureau to bring the same advertiser-friendly ...
Media: Perspective - Is the Newspaper Marketing Agency finally growing up?
03 Dec 2004 | by Ian Darby, ian.darby@haynet.com
" giveaway of £10 million of newspaper advertising - is a step in the right direction for an organisation ...
News Analysis: PR blitz confronts binge drinkers
03 Dec 2004
advertising campaign, which targets women. According to the organisation, the proportion of 16 to 24 ...
Raymond Snoddy on media: Why buy airtime when you can buy the station?
01 Dec 2004
The senior advertising executive was munching happily through his haddock and two poached eggs in ...
Media Analysis: Digital failings threaten Five
01 Dec 2004
%. Advertising worry Declining audience share will inevitably lead to diminishing advertising revenue, Five ...
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