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ARM wins villa contract

ARM Direct has won a £350,000 contract to handle the DRTV advertising campaign for James Villas ...

Daewoo to kick off 2002 with £3m ad blitz

LONDON - Daewoo launches a 3m television and cinema advertising campaign in the New Year with two...of advertising for Daewoo. They are the first to be shot on location. The Matiz ads focus on ...

EDITORIAL: The figures don't add up for alcohol advertising critics

alcohol advertising and packaging should carry health warnings. Not to react to such calls would be ...

Sainsbury's puts faith in Oliver as advertising icon

Sainsbury's has hit back at claims in the national press that consumers in the North of England do not like celebrity chef Jamie Oliver, who fronts the chain's ads. The supermarket commissioned an independent company to carry out research to uncover whether Oliver's popularity is waning...

STOP PRESS: Publicis in talks to buy Cordiant

Publicis, the French advertising group, is in talks to buy Cordiant Communications, owner of ...

STOP PRESS: Mecca Bingo reappoints WCRS

Mecca Bingo has confirmed its reappointment of WCRS to handle its advertising as revealed by ...

MEDIA BRIEFS: Primesight launches ads on petrol forecourts

Primesight, the outdoor advertising arm of SMG, has launched Drive-Buy, a network of six-sheet ...

NEW MEDIA BRIEFS: Overture signs companies for ad campaigns

, Littlewoods, Comet and Interflora to book search advertising campaigns for the Christmas shopping season ...

DIRECT BRIEFS: M&G Investments appoints Harrison Troughton Wunderman

M 6m through-the-line advertising business, following a pitch. The agency will take ...

OPINION: Marketing Society - Merchandising means more to kids than TV ads

influences, TV advertising to children (and for toys in particular), is under threat. The likes of Hillary ...

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