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PRWeek editor-in-chief Danny Rogers to lead Campaign

19 Dec 2012 | by PRWeek reporter

all editorial content covering the advertising and media industry. He will retain his group ...

Ryanair's comms head Stephen McNamara to join IRFU

17 Dec 2012 | by PRWeek reporters

Ryanair over the past four years. As a company that spends little on advertising, we rely on our ...

M&C Saatchi Mobile appoints Dimoso amid global expansion efforts

14 Dec 2012 | by John Owens

Saatchi Mobile communicate the evolving role of mobile in marketing and advertising. Dimoso s comms ...

Steve Marinker - A vision of togetherness

07 Dec 2012 | by Hannah Crown

line with the rest of the advertising and comms group. Speaking to PRWeek on the day of his 47th ...

APCO Worldwide

05 Dec 2012

StrawberryFrog, an advertising and marketing agency. Notable business wins include Cruise Lines International ...

Facing commercial reality

04 Dec 2012 | by Mike Maynard, Napier Partnership

for anyone in PR. Recently, however, advertising agencies have delivered the most creative campaigns ...

Martin Bostock - Mr Nice Guy gets tough

29 Nov 2012 | by Lynsey Barber

advertising and PR TIPS FROM THE TOP What was your biggest career break? In 1977, I was working in ...

2013 heralds change but not catastrophe

29 Nov 2012 | by Danny Rogers

, which have grabbed share from advertising budgets. These megatrends will continue in the post-Leveson ...

Advertising body ISBA launches first guide to PR

26 Nov 2012 | by Matt Cartmell

, said: In brand-building terms, PR has long been a powerfully effective amplifier of advertising. But ...

'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms

26 Nov 2012 | by Kate Magee

advertising. Sponsorship increasingly seems to be a good way of getting global brand awareness. Why is ...

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