Online video: advertisers need to start asking what success really is
25 Jul 2012 | by Martin Galvin
you look at the role of TV-based "brand" advertising historically, it was about doing an awareness job ...
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Arif Durrani: Could an embattled Guardian resurrect Project Alesia?
18 Oct 2012 | by Arif Durrani
, they have calculated the premium advertising to be had from the free model is the path the Indy will be ...
Arif Durrani: Facebook ads still have much to prove
14 Jun 2012 | by Arif Durrani
one lonely example of the positive impact of a paid advertising campaign running on Facebook. And it ...
Arif Durrani: Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
change is required. Total advertising revenues dropped 9% in the year to 7 May, with falls in print ...
OFF THE FENCE: Will the new BARB panel make a significant difference to TV accountability?
01 Dec 2009 | by Staff
investment in TV advertising are well understood. However, a rejuvenated panel is a timely reminder that TV ...
Is the RadioCentre damaged by recent member exits?
10 Nov 2009 | by Staff
unanimity on topics such as DAB and analogue switch-off. When I ran the Radio Advertising Bureau, we ...
Murdoch tries to do a Sky with his online charging
10 Nov 2009
advertising. Users would buy News International content and add on other packages as desired. So you might ...
Awards ceremony whets appetite for next year already
03 Nov 2009 | by Steve Barrett
the ban on HFSS advertising, which particularly hit Nickelodeon and MTV. This was reflected in its ...
Will 3DTV and HDTV become mainstream ad formats?
27 Oct 2009 | by Media Week
then I'd probably say "yes" and I don't disagree that 3DTV advertising will happen. What I question is ...
Agency consortia set their sights on the big COI prize
27 Oct 2009 | by Steve Barrett
. Radio Advertising Bureau founder Douglas McArthur, newly appointed chairman of UKOM (see page 12 ...
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