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Nokia and McDonald's among the takers for C4's ad offer

17 May 2013 | by Priyanka Mehra Dayal

Channel 4's new advertising strategy for 4oD....other advertisers already on board for Channel 4's advertising opportunity, which was first announced ...

Immediate Media 'misleading' mug offer banned

15 May 2013 | by Louise Ridley

The Advertising Standards Authority banned the print ad, which appeared in the February edition of ...

Sky runs F1 activity on Chiswick Towers site

03 Apr 2013 | by Maisie McCabe

executive of Clear Channel UK, said: "The Chiswick Towers are a game-changer for out-of-home advertising ...

Video ad walls should replace paywalls, says Ebuzzing chief

25 Mar 2013 | by Louise Ridley

Pierre Chappaz presented a series of future trends for video advertising at the Guardian Changing ...

Immediate Media nets £1.5m year-long deal with Silver Spoon

05 Dec 2012 | by Nick Batten

Magazine publisher Immediate Media has agreed a 12-month advertising deal worth more than £1.5m

Advertising Effectiveness: the long and short of it

04 Dec 2012 | by Staff

Field are the godfathers of advertising effectiveness. "What they say changes marketing and the ...

Sun and Telegraph among papers warning of a 'shackled' press

26 Nov 2012 | by Ben Bold

body backed by organisations including the Advertising Association and The Newspaper Society ...

Time Inc and Toyota trial content-tailored ad model

21 Nov 2012 | by Ben Bold

Time Inc, the US owner of IPC Media, has tied up with Toyota to trial a new advertising model that...data from advertisers and research firms to optimise advertising placement across both print and ...

Rennie to sponsor Christmas on Channel 4 and UKTV

16 Nov 2012 | by Maisie McCabe

negotiated between Channel 4 sales and MediaCom Beyond Advertising, starts on Monday (19 November) and will ...

Sky, Lloyds and Vodafone first UK advertisers on Windows 8

02 Nov 2012 | by Sarah Shearman

advertising and online at Microsoft Advertising UK, echoed comments made by Microsoft s chief executive Steve ...

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